Creating a product video may be a very time-consuming process due to the number of various tasks required to record a high-quality video. Such tasks include but are not limited to screen recording, scripting, recording voice-over or subtitles, and editing.
Tools like Woxgen can help SaaS or software companies save time by providing a solution which allows the creation of a product video based on a software walkthrough. Companies can record their presentation of a product and provide their customers with high-quality videos demonstrating how a product works.
Product videos can be used on websites, landing pages, social media, sales presentations, and onboarding materials. Here is how you can create one step by step.
What Is an AI Software Demo Video Generator?
An AI Software Demo Video Generator is a solution that allows companies to design videos demonstrating the features and functions of their products. It enables users to eliminate time-consuming processes, such as scriptwriting, recording and editing voice-over, adding subtitles, and others.
These programs usually operate by allowing an operator to provide a software application with either a screen recording or a step-by-step product demonstration, which then enables the AI to generate the video presentation based on this source material.
This can be particularly useful for teams and individuals who have limited time or skill in regards to editing high-quality video content and want to produce a professional-looking product demonstration video.
Step 1: Decide What You Want to Show
Before going ahead and recording a video of your product, you need to establish some criteria for what you want to include in the video. Ask yourself the following questions:
- Who are your target viewers?
- What do they want to know about your product?
- What should they learn from this video?
- What specific function or task is your product used for?
- What is it that your product does or solves?
Make sure, when making a video, that the video has a specific focus. If your product is used for a wide range of functions, make more than one video, instead of overloading the viewer with too much information at once.
Think From the User's Point of View
A viewer of your video might be a first-time customer using your product. You should make sure that everything you present is clear to them and they would have no questions after watching your video.
Therefore, instead of demonstrating the buttons and menu items, it might be more helpful to you and your customer if you demonstrated the functions the buttons control and the results the menu items produce.
Step 2: Prepare Your Product for Recording
Make sure that the programs and software on which you will record your screencast are open before you hit record. Close any extra tabs that might be open on your browser if your background is visible, and make sure that nothing private or incriminating is on display either.
If your product needs sample data, prepare it before recording. Use simple and realistic examples that help people understand the workflow.
Plan the Basic Flow
You do not need a detailed script for every click, but you should know the journey you want to show. For example:
- Open the dashboard.
- Introduce the feature.
- Show how it works.
- Complete the task.
- Show the result.
This gives your video a natural flow and helps you avoid unnecessary steps.
Step 3: Record Your Product Walkthrough
Once everything is ready, start recording the product in action.
Move through the software at a reasonable pace, so that the viewer can see and understand what is happening. Focus on the important actions. There is no need to show every option or setting unless it is directly related to the purpose of your video.
Keep the Recording Simple
Do not worry if the first recording is not perfect. You can always edit a section later or record it again.
The main goal is to create a walkthrough that feels easy to understand. A simple and focused video usually works better than one filled with too many actions.
Step 4: Create a Clear Script and Voice-Over
The voice over is a good tool to tell the audience what is being clicked. The voice over should be simple and to the point.
Do not go into too much detail on what is happening. Describe what the click will do and what is beneficial about it.
Focus on Features and Benefits
When showing a feature, answer two simple questions:
- What does this feature do?
- How does it help the user?
This makes the video more meaningful for the viewer.
You can also use AI tools to create a starting script from your product walkthrough. After that, review the content and make changes so it matches your brand and audience.
Step 5: Add Subtitles and Visual Highlights
Many people watch videos without sound, so subtitles can make your product video easier to understand. You can also add simple visual elements to guide viewers, such as:
- Zoom effects
- Cursor highlights
- Text callouts
- Screen focus
Use these elements only where needed. Too many effects can distract viewers from the actual product.
Step 6: Review and Share Your Product Video
Before publishing your video, watch it from start to finish.
Check whether the voice-over matches the screen actions and make sure subtitles are accurate. Remove unnecessary sections and make sure the overall flow feels natural.
Once your video is ready, you can share it on your website, landing pages, social media, email campaigns, sales presentations, or onboarding pages.
Conclusion
Creating a Product Video is not so hard. First of all, you need to decide what you are going to demonstrate, prepare the product, shoot the most necessary actions, and describe them in simple words.
With an AI Software Demo Video Generator, companies can simplify the creation process by saving time on planning, voice-over recording, subtitling, editing, and other essential details. The most critical aspect of creating a product demo video is targeting the audience and giving necessary information to grab their attention.
As a result, potential clients will familiarize themselves with the company’s software faster and understand what benefits they will receive after buying the product.
Frequently Asked Questions
What is an AI Software Demo Video Generator?
An AI Software Demo Video Generator is a tool that helps businesses create product and software demo videos. It can help with tasks such as creating scripts, adding voice-overs, generating subtitles, and editing product walkthroughs.
Can I create a product video without video editing experience?
Yes. Many AI-powered video tools are designed for users who do not have professional video editing skills. You can start with a screen recording or product walkthrough and use built-in features to improve the final video.
How long should a product demo video be?
It depends what the video is about. If it is a short demonstration, it might be a minute or two. A more thorough product walk through could be longer. The video has to stay tight, it needs to be something that people can understand.
What should I include in a product demo video?
A good product demo video should explain the problem, show how the product works, highlight important features, and explain the benefits for users. Try to focus on the most useful information instead of showing every feature.
Can I add voice-over and subtitles to a product video?
Yes. You can use your own recorded voice or an AI-generated voice-over. Subtitles can also be added to make the video easier to understand, especially for viewers watching without sound.
Where can I use my product demo video?
You can use product demo videos on your website, landing pages, social media platforms, email campaigns, sales presentations, help centres, and user onboarding pages.